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NuEra Genetics™



NuEra Genetics™ is the new brand by ABS Global that encompasses all proprietary ABS beef breeding programmes, evaluations and indexes. Launched in July 2017, NuEra Genetics will deliver differentiated and superior terminal genetics for beef supply chain profitability.


NuEra Genetics symbolizes the next chapter in the history of ABS beef genetics – in short, a distinctive new era of ABS beef genetic improvement. A chapter that is focused on providing robust improvement and delivering value to customers throughout the beef supply chain.


This new brand provides customers access to continuous genetic improvement and a wider array of tailored evaluations and indexes that deliver genetic progress and profit faster.


“ABS currently has a strong beef genetics program worldwide, and NuEra Genetics only adds to our offerings. We believe NuEra Genetics has the potential to add significant value to the beef industry globally. We’ve only really just scratched the surface and creating our own genetics to drive customer profitability will help us tap into many areas of growth opportunity.”

≈ Jerry Thompson, ABS Global Chief Operating Officer – Beef


How will customers benefit? The answer to this question is found in the NuEra Genetics tagline: “Efficiency. Profitability. Sustainability.” With NuEra, the goal is to optimise the customer’s efficiency, leading to greater profitability, and ultimately allowing for a sustainable system. We strive to:


    • Provide differentiated and tailored beef genetics that offer unique genetic solutions for the needs of diverse operations;
    • Drive genetic progress and profit faster through robust improvement;
    • Provide predictable performance by creating a more consistent product for the beef supply chain; and,
    • Produce more value for the producer, feedlot, packer and retailers by improving production efficiencies to drive down production costs, thereby adding profitability and increasing sustainability.


“As we see dairymen focus the adoption of sexed genetics on their high-ranking females, NuEra Genetics will provide these producers with elite beef genetics for those lower-ranking cows, adding a significant revenue stream to their businesses.”

≈ Nate Zwald, ABS Global Chief Operating Officer – Dairy.


Customers should look for new products to be released under the NuEra Genetics brand in the coming months. Such products include proprietary indexes tailored to specific customer needs, making it easier for customers to select the most efficient and profitable genetics. In the long-term, NuEra will consistently deliver robust genetic improvement, year-on-year, to our customers, raising the bar of what is possible for them to achieve.


“ABS is continuing our strong tradition of innovation by using a science-driven approach to create genetics that are designed to optimise the efficiency, profitability, and sustainability of the beef supply chain. NuEra Genetics is a pioneering effort to change the way we think about beef genetic improvement. We are using Real World Data® to create products that are tailored to individual systems around the world.”

≈ Matthew Cleveland, Global Beef Product Development Director – ABS Global


Click here to contact your local ABS representative about our NuEra Beef Breeding Programme today!



NuEra sires:







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Sales Representative

Telephone number: 0870 162 2000

Email Address:

Please get in touch and we will get your local representative to contact you



Beef Specialist Team


Mark Smith

EMEA Beef Director

Samantha Wilson

EMEA Beef Brand Manager

Arwel Owen

UK Beef Sales Development Manager

Anna Hughes

UK BeefConnect®

Development Manager

Sarah-Jane Barton

Cornerstone™ Manager

Lisa Bennett

Beef Specialist (North)


Mark Thomas

Beef Specialist (South)

Conrad Fegan

Beef Specialist (Northern Ireland)




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