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Home> News > Genus Abs Announces 5 New Icon Sires
Genus ABS Announces 5 New ICON Sires

Today we are pleased to announce 5 new additions to our growing portfolio of Icon Sires.


These exceptional new sires further strengthen our genetic offering and provides our customers with more choice to achieve their breeding goals. Ryan Starkenburg the ABS Global Product Development Senior Geneticist goes onto explain “Never before has a group of sires been made available with as much genetic potential” he continues “Collectively these sires average over 1000 NM$ but the key to profitability is found in their individual attributes” certainly a ringing endorsement!


Pine-tree Advisor – PLI £765, GTPI 2840, NM$ 1026 – Achiever x Supersire x Robust

An exciting Achiever son tracing through a great breeding line of the great Missy family, he combines excellent production traits (+853kgs) milk, a massive (+77.1kgs) combined fat and protein, (+0.15%) fat and breed leading SCC improvement (-24).

Denovo Atrium – PLI £897, GTPI 2815, NM$ 1008 – Achiever x Delta x Supersire

What a prospect! Atrium is full brother to new graduate Denovo Archer and is currently the highest PLI bull with semen available. He combines (+724kgs) milk, (73.6kgs) combined fat and protein, (+0.20%) fat, great fertility (+12.6) exceptional lifespan (+0.6) and lower maintenance (-11) a truly great all-round sire.

Mr Ri-Val-Re-Billy – PLI £779 GTPI 2859 NM$ 1061 – Achiever x Rubicon x Altaoak

Billy is half-brother to stablemate ABS Crimson and descends from the much-vaunted Larcrest “C” family. He is currently the NO 6 Net merit sire, carries great production (+817kgs) of milk he also is an extreme fat transmitter (+52.9kgs) and (+0.24%), adding value to the bottom line.

Denovo 7947 Glitz – PLI £735, GTPI 2917, NM$ 965 – Jedi x Rubicon x Supersire

Glitz is currently the No 9 GTPI sire and the highest available from Genus/ABS. He has solid production (+859kgs) milk, transmitting high yields of protein (+33.2kg) and (+0.06%). Great fertility (+9) and lots of chest width (+1.59), with an overall type merit of (+2.63).

Bomaz Saige – PLI £744, GTPI 2872, NM$ 1016 – Samuri x Draco x Supersire

Saige combines extreme production (+1093kgs) milk, (+69.9kgs) combined fat and protein with great fitness traits (-21) SCC, (+0.5) Lifespan (+6.4) fertility. He also has an extremely balanced linear (+2.06) mammary (+1.29) locomotion and an overall TM of (+2.23)


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Paul Nunn

European Business Development Manager - Products

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Laura Stockton

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Office: 01270 616673

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