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GENUS ABS AND ABP FOOD GROUP PARTNERSHIP
Genus ABS and ABP Food Group (“ABP”), one of the largest beef processors in Europe, are pleased to announce a strategic partnership. The multi-year agreement which aims to develop more sustainable and higher quality beef will leverage Genus’s genomics technology platform with ABP’s extensive UK beef production and traceability model. The agreement is in line with both companies’ strategy to improve product differentiation in beef cattle on a customer led basis.
Under the multi-year agreement, Genus and ABP will collaborate to improve beef genetics at the primary producer level. ABP will provide a rich source of supply chain data which will enable Genus to develop a proprietary custom index for beef bulls specifically for ABP, which will deliver superior genetics into the ABP supply chain. This will create a more sustainable beef supply chain generating value through improved feed to weight gain efficiencies, carcass values and better quality product for the consumer. Participating farmers using Genus’s beef genetics will benefit from ABP’s extensive expertise in calf procurement and calf rearing, while Genus will receive a royalty from ABP for the genetic value delivered.
As the leading beef processor in the UK and Ireland, and the third largest in Europe, ABP is well placed to capture beef genetic improvement. The company already operates a comprehensive DNA swabbing of all cattle slaughtered and is committed to improving the efficiency and quality of the beef supply chain.
Genus is expected to start providing superior beef genetics to ABP suppliers in the second half of 2014.
About ABP Beef:
ABP Beef processes c.1m cattle each year and is the largest processor of beef in Ireland and the UK, and one of the top 3 in Europe. ABP works with many of Europe’s largest supermarket chains and food retailers to ensure beef is produced with full traceability ‘from farm to fork’. ABP operate out of meat plants strategically located close to their farmer suppliers in the UK, Ireland and Poland and are a major exporter of beef to over 20 countries.
Interested in finding out more about ABP Food Group? Follow the links highlighted below for further information.
Visit the ABP Food Group website here.
Visit the ABP Food Group YouTube Channel here.
Karim Bitar, CEO of Genus, commented:
“Our proprietary genomics technology platform gives us the ability to deliver significant benefits in beef genetics, in line with our achievements in dairy and porcine. We believe that by entering into strategic partnerships with integrated beef producers, together we will be able to deliver significant value enhancement across the supply chain. ABP has a track record of implementing cutting edge technology in order to produce high quality beef with maximum efficiency, and we are delighted to be working with them to drive this significant opportunity.”
“This is an important development for our business and we are delighted to be working with Genus, a global leader in the field of animal genetics. Major strides in genetic improvement have been made in pork, poultry and dairy in recent decades, but beef has lagged behind. Now is the time for this to change. Collaborating with Genus we see the potential for producing even better quality beef from a more sustainable and efficient supply chain, thereby underpinning the competiveness of our business.”
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