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GMS 2.0


Genetics are improving. So should your mating program.



We are excited to introduce GMS 2.0 – a completely new, redesigned mating program built with you in mind.


Since 1968, the Genetic Management System® (GMS®) has been providing a comprehensive system that optimizes genetic progress and simplifies the breeding process. Since the very first mating nearly 50 years ago, GMS has processed over 80 million mating recommendations, more than any other company. GMS 2.0 was introduced in 2016, and continues to offer sound, unbiased mating selections based on economically important production, health, and type traits for longer-lasting, more profitable cows.



We know one size doesn’t fit all. That’s why we offer over 150 different ways you can customize GMS 2.0 to work for you. (And that’s before we add any bulls!) 


The new GMS 2.0 provides the most customisable options of any mating program in the industry. Choose which production and conformation options best fit your operation, then identify the areas to emphasise genetic improvement in your herd. We call them Customer Controlled Breeding Options, because that’s exactly what they are – breeding objectives and goals that are tailored for your specific operation.


Choose from:-

Show Type, Intensive Management, Durability, Robot, Grassland

Milk, Fat, Protein, Milk-Fat-Protein Combined, Cheese Yield



If you are looking to gain more value from your genomic results – look no further. GMS 2.0 can now utilize your genomic results to provide more accurate mating recommendations than ever before. What is better about it?


Genomic Inbreeding 

Did you know that every AI company calculates inbreeding differently? This makes it impossible to compare inbreeding percentages calculated by different companies for your herd. But with Genomic Inbreeding, the percentage of common genes found on an animal’s genome is reported. Finally, a true indication of inbreeding! When using genomics in GMS 2.0, the genomic inbreeding percentages is utilised so you can manage the inbreeding in your herd with more precision than ever before.


Removal of phenotypic bias 

The phenotype of an animal is a combination of her genetics with her environment. This combination determines how healthy she is, how big she grows, and how much milk she produces. However, only her genetics will be passed onto her offspring – she cannot pass along all the environmental factors that have impacted her throughout her life. Utilising an animal’s genomic information provides more accuracy, precision, and removes any possibility of phenotypic bias from affecting the mating recommendation.


Your animals genomic values will never be outdated.

The genomic values for your animals have changed since you first received the results. In fact, they change every 4 months as the genomic database gets updated with additional information. With GMS 2.0, you can be confident that the genomic values we are using are the most recent and accurate values available.


It’s simple. 

No need to provide us with the large, cumbersome files you received from your genomic testing provider. No need to shuffle through the stacks of paper and mail on the desk to give us your genomic results. The only number we need is the permanent ID the animals were genomic tested with. Often at times this is a registration number, RFID number, or another common permanent identification number you already have. That’s it – you provide us one number, and we will take care of the rest.



Would you plant corn if you could never harvest it? Would you make an investment if you could never reap the benefits? How can you measure progress without being able to see it?


GMS 2.0 offers 14 different customizable reports so you can watch your herd make genetic progress right in front of your eyes. Reports are also available to help you manage your semen inventory, monitor inbreeding, and visualize the progress your herd is making for production, health, and type traits.



If you are interested in seeing how GMS 2.0 can give you unprecedented power to shape the future of your herd? Contact your Genus ABS Representative today to learn more.


Your ABS Representative will work with you to:


Establish your goals

Determine YOUR Customer Controlled Breeding Options

Gather all relevant information, such as pedigrees and animal data

Provide matings in as little as 5 minutes*

*actual time may vary




Sales Representative

Telephone number: 0870 162 2000

Email Address:

Please get in touch and we will get your local representative to contact you



Larissa Jones

Dairy Product Manager

Office: 01270 616649

Email Address:



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Alpha Building, London Road, Nantwich CW5 7JW.
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