The problem - infertility

Infertility is the biggest single reason why cows are culled from the dairy herd each year. We estimate that in the UK alone, over 170,000 cows are culled every year because they can't get back in calf. Often your infertile cows will be the most valuable in the herd.

Source: NAHMS, 2004 Dairy Report

The solution - Fertility plus^®

What is Fertility plus?
Fertility plus is unique to Genus and a revolution in semen technology, increasing conception rates between 6% and 9%!* And helping to solve your herds infertility problems. It works by combining semen from three specially selected bulls in one straw.

*based upon Genus National survey 2004