"Having heard about the increased conception rates of Fertility Plus semen we tried some along side other conventional beef AI sires and found Fertility plus showed between a 5% to 12% increase in conception rates when compared to conventional beef semen."

Michael Jones, Farm Manager, Wyndhurst Farm, University of Bristol

"We had ten high yielding breeding cows, most of which were 3rd calvers and all of them we had tried to get in calf for over a year with no success. In fact, they were some of the best cows in the herd, with two classified as Excellent.
Then we tried Fertility Plus and 4 calved in again!
Anything that gets breeding cows back in calf again is a plus in my book, so we use Fertility Plus on all our problem breeders. I'd recommend it".

Ken Proctor (of Robert Paterson) Airfield Holsteins, Norfolk

"We have been using Fertility Plus for over two years now and are having great results. We use Fertility Plus on those cows which we don't want to breed replacements from and those cows which we struggle to get in-calf. Our NMR data shows that we are having a lift on our average conception rate of 13% with Fertility Plus."

Ieuan Jones, Crud Y Gwynt, Bryn-Y-Maen Farm, Colwyn Bay

"Fertility Plus is a fantastic product which allows me to serve the cows at the earliest signs of heat, so there is a lot better chance of getting her in-calf. I understand that having a different range of bulls, which have different capacitation rates, within the same straw increases the time semen is available for and is therefore more likely to fertilise the egg. The other very important factor is the quality of the bulls, Genus only use the best bulls that have been proven through the calving survey. I will continue to use Fertility Plus as my only semen supply on my 200 cows and will happily recommend its use."

Mark Fletcher, Woodhouse farm, Little Ayton, N Yorkshire

"We have been using Fertility Plus for four years now and it really suits our farming system. Our herd is seasonal calving and anything we don't get in-calf by the middle of February has to be culled. Fertility Plus saves us about ten cows a year and considering cull cows are only worth £250 and replacement heifers cost £1000, that's a £7500 saving! It's a really cheap product and we couldn't manage without it!"

Rob Costello, Herd Manager, Whalley Farm, Cheltenham

"I have been using Fertility Plus for a year now, it has helped me to keep my block calving pattern allowing me to benefit from increased seasonal milk payments. It has improved conception rates by 6%. I use an easy calving Holstein on my heifers and on the first third of my Dairy cows that calve in my calving period, the remaining herd being inseminated with Fertility Plus Easy Calver. Ease of calving is a priority to ensure a good start to the lactation and allows the cow to get back in calf quickly and easily, it also increases the longevity of the cow. I would recommend Fertility Plus Easy Calver to anyone."

Richard Clarke, Cinderbarrow Farm, Carnforth, Lancashire