The breeder heifer scheme is Genus' way of accelerating the promotion of UK genetics abroad in partnership with UK breeders.

Top British heifers are evaluated alongside unbiased competition within the MOET herd.

Successful heifers selected as bull mothers could have their sons tested in US, Canada, Italy, Australia and the UK.

In the future, UK breeder's prefixes could feature on the top of the US TPI listings or the Canadian LPI rankings.