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Home> News > Christmas Comes Early For Genus Abs Customers


Genus ABS cement their position as leaders in the dairy genetic field following the December proof release. Storming to the top of the Proven rankings is Larcrest COMMEND with a huge PLI of £777, offering as much if not more genetic progress than even some of the latest Genomic sires. Sitting over £70 higher than his nearest rival this son of Balisto from the Larcrest C family that has brought us breed leading sires such as DG CHARLEY brings a lot to the party. At over 12 points of fertility index, daughters of Commend are already milking in the UK and are proving to be extremely fertile with high fat and protein percentages.


Also joining the proven line-up is Topcroft Pesky TRIX whose silky black daughters are pleasing farmers up and down the country with their fantastic high quality mammary systems with near perfect feet. John Miller, manager at Cheshire based Hermitage Holsteins comments on the daughters he is milking, “Our Trix heifers calved between 22 and 23 months of age and are now milking with an average of 33kgs, exhibiting excellent teat placement and superb udders”.


On the genomic front with four out of the top five PLI sires with semen available calling Genus ABS home they are sitting proud to deliver on the goal of providing profit from genetic progress. The combination of both the exclusive Icon sires programme and the Denovo Genetics has really left the genomic portfolio in a great position.


Of special note is Denovo 7921 ATRIUM who holds his position as the number one sire with semen available with a PLI of £878. Atrium being an ACHIEVER son is actually a second generation Icon sire and bred through the Denovo Genetics partnership with De-Su Holsteins. Combining over 700Kgs of milk with 0.19% Fat and 0.04% Protein and at over 12 points for fertility Atrium definitely pushes genetic improvement to the extremes.


Commenting on December’s additions, Larissa Jones EMEA Dairy Brand Manager for Genus ABS, “Atrium is part of a quartet of Achiever sons that we are proud to bring to the market this time. This diverse range of Achiever sons really cater for all of our customers. Joining the line-up is Denovo 14378 AFTON a sire that ticks a lot of boxes offering positive chest width and teat length with huge Fat percentage and Fertility. Wilra ABS AMPLIFY a sire offering £844 PLI and over 70kgs of combined Fat and Protein. Finally, Denovo 14465 SANGRIA one of the breeds top UK Type Merit sires at +3.14 offering the same fertility and component improvement of some of his paternal brothers.’


In terms of PLI, Genus ABS remain market leaders with 46 of the top 100 sires ranked on PLI 29 more than our nearest competitor. To learn more about how Genus ABS can work with your herd to provide profit from genetic progress.


Sales Representative

Telephone number: 0870 162 2000

Email Address:

Please get in touch and we will get your local representative to contact you


Paul Nunn

European Business Development Manager - Products

Office: 0870 900 1270

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Laura Stockton

Products Co-ordinator

Office: 01270 616673

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