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Our Vision and Values

Here at Genus our Values are very important to us and represent what we stand for.

Customer Centric We are one team, dedicated to helping customers thrive. We anticipate their centric needs and help them seize opportunities, acting as partners to improve quality, efficiency and output. If we’re not adding value to our customers, we stop and think again.

Results Driven We are proactive, determined to be the best we can and exceed expectations. We re-define standards for ourselves, our customers and our industry. Every one of us takes pride in delivering the highest level of performance. If something can be improved, we find a simpler, better way to do it.

Pioneering We are an innovative, forward-thinking company. We have the courage and confidence to explore new ideas and the energy and enthusiasm to deliver them. We are creative, tenacious and resourceful in every area of our work.

People Focused We are a business rooted in science but built around our people. We inspire, challenge and support everyone to perform, develop and grow. We treat others with respect and we invite views and feedback to help us improve.

Responsible We are ethical to our core. We feel a deep sense of responsibility to our customers, colleagues, animals, communities and shareholders. We are honest, reliable and trustworthy. We mean what we say and do what we say.

See our Life at Genus page to see how our values come to life.

Our Vision & Values



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© 2020 Genus Breeding Ltd.
Alpha Building, London Road, Nantwich CW5 7JW.
t: 0870 162 2000 f: 01270 616702

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