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Breeder Tag System

Watch our video and hear how The Breeder Tag System and it’s Innovative Feed Face Technology has helped our customers around the country… 




We believe that as a partnership using the Breeder Tag System, we are able to work with you to drive your Fertility and increase your herds Health and Welfare, while delivering profit through Genetic progress. The Breeder Tag System is a pedometer based heat detection system, which also monitors critical indictors of health and welfare through real time cow behaviour.


When resources are under pressure, health and fertility monitoring on farm can often be a challenge. The impact of this, such as fewer pregnancies, increased health issues and reduced profits, can be significant.  However, a focused, combined approach to managing these issues will undoubtedly maximise your herd’s efficiency, leading to a more profitable business. Whilst accurate heat detection remains a fundamental piece of the jigsaw, it is just one of the many measures that need to be implemented to help improve the profitability of your herd.


How do the systems work? 


The Breeder Tag System pedometer monitor sends alerts straight to your phone tablet or computer so you can keep an eye on your cows’ behaviour 24/7, 365 days a year. The easy-to-use system is installed onto your computer so you can check for activity within your herd each day at a time that suits you.


By delivering alerts for cows that are ready for service, suspected in heat, potentially cystic or showing an increase in activity, farmers have been able to identify with a greater degree of accuracy vital opportunities to not only inseminate eligible cows in heat, but to also be aware of cows showing behavioural changes associated with abortion or cystic activity which may need extra attention. By using GMS and our technical experts, who have over 12 years experience working as specialists in fertility with RMS, customers have been able to accelerate genetic progress within their herd and boost their overall profitability.


There are currently over 20,000 cows benefitting from Breeder Tag System throughout the UK!


Breeder Tag System now offers an additional Feedface system to monitor your cows’ eating behaviours at the feed bunk.  We can not only tell you using real time data how long your cows lie down for but also how many visits and how long their feeding duration was at the feed bunk.  In a recent peer reviewed article, it was confirmed that milk yield and component production may be improved in situations where cows are able to increase their time spent feeding!


Key product benefits: 


  • Continuous, real-time heat detection monitoring using long-range pedometer based technology.
  • Data is transmitted every 15 minutes, 7 days a week, 365 days a year.
  • Antenna solutions can be adapted to suit the specific farm systems, providing a range coverage that exceeds 700 metres.
  • 96% heat detection accuracy.
  • Alerts can be received directly to your laptop, tablet or mobile telephone – helping you to stay in control whilst on and off the farm.
  • Feedface technology to monitor how many times your cows visit the feed bunk and for how long.



What our farmers say…


John AllWood – 730 cows

“We use the intake alerts to identify transition cows which have a reduced number of visits to the feed face and then we treat each individual cow accordingly. The Genus ABS Feed Face system allows us to monitor cow behaviour at the feed fence to optimise our investments in buildings and infrastructure.  The system gives us a high level of assurance that our dairy farming system is not “broken” even though we are challenging our system to deliver the best return on investment it can achieve”.


Jack Elliot – 400 cows

“We use to identify post calving cows through transition; they may look fine but not all of them pick up their intakes from when they were in the dry group. Genus ABS’ Breeder Tag System & Feed Face find those cows automatically which means we can treat them more efficiently using real time, it’s simple they are either eating at the Feedface or not, the system pulls out the exception cows & we follow it up. It allows us to find & treat those cows earlier which means we are more effective.”


Tom Carr – 130 cows

“We use the Genus ABS Breeder Tag System for our heat detection and health & feed monitoring. The system allows us to meet the cows potential, making the herd more efficient. We are restricted by the farm infrastructure, but the Breeder Tag System ensures we still get the best from the cows, even with current constraints. Using the Feed Face system, we recently changed the ration of feed and immediately saw a change in feed pattern at the Feed Face”


Alan Newton – 160 cows

“I went to see a Breeder Tag system working on another farm; I was very impressed and as a result ordered the system. In the 7 months the system has been working, I can’t get over how well the system has worked. It has transformed our heat detection and very few cows see the vet for not being seen in heat. I am also very impressed at the accuracy of the heat detection as we are seeing a great improvement at our pregnancy diagnosis sessions. The last check was 26 pregnant out of 29. Apart from the improved heat detection accuracy, I have found the computer programme extremely easy to use and I now input all of the cow fertility information onto it.”


Gareth Stafford – 450 cows

“As block calvers it’s imperative that we don’t run cows round from one block to another. One thing we have found is that because the Tags talk to the system every few minutes, it means that the accuracy of the heat detection is really good, we can see when each individual animal starts, peaks and finishes a heat. We have tried to beat the system, we had a cow that was pd+ but seemed to be showing signs of bulling, I thought maybe I had found a cow that Breeder Tag System hadn’t, it hadn’t been flagged up, to the eye she was definitely bulling but on the next Vet visit I had her checked and no she was still in calf.”and



To find out how much this could mean to your business take our Breeder Tag System challenge today.

Click on the images below to hear from our Breeder Tag System customers…

 Andrew Worthing griffiths Paul Williams


Sales Representative

Telephone number: 0870 162 2000

Email Address:

Please get in touch and we will get your local representative to contact you


Jenny Hildon

Technical Service Support Specialist

Office: 0870 162 2000

Email address:


Patrick Spencer

Genus ABS Technical Services Consultant


Patrick web









Office: 0870 900 1270

Mobile: 07971 118736

Email address:



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