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Beef traceability and sire ID


It’s an exciting time in the industry, we’ve entered a new phase in calf salesWho's Your Daddy pic with tag

where animal identification and traceability is paramount to the entire supply chain, and here at Genus ABS we’re passionate about helping you reap the benefits of recording sire ID when applying for a calf passport.

 

The ‘Horsegate’ scandal, just one reason why traceability’s imperative…

Over the last few decades we’ve seen some very challenging times in the cattle industry, BSE, the ruinus Foot and Mouth disease, ever promient TB and recently the ‘Horsegate’ scandal. All of these had a profound effect on consumer perception of our industry. As part of Genus ABS’ on-going dedication and responsibility to the industry, we want to tell you how advantageous increased traceability could be to you and your business…

 

  • Price premiums on named elite sires at market
  • Customer satisfaction through full traceability
  • Adding value at every stage of your animals life

 

We’ve developed a new application to enable you to find the name or tag number of any beef sire, it’s our new ‘Sire ID Search Programme’.  A really quick and easy tool to identify a sire name from the eartag number displayed on a calf’s passport and designed with cattle markets in mind, the sire search programme will match the ear tag number with the name and breed of the sire, and vice versa. This handy cross reference tool will be available for you to use now! Simply click on the following link to access it:

 

Genus ABS Sire ID Search Progamme

 

 Great support of the campaign is already been given by cattle markets wanting to get involved in Sire ID promotion, to name only one is Gisburn Auction Market.

CONTACT OUR SALE REPRESENTATIVE

Sales Representative

Telephone number: 0870 162 2000

Email Address: cs@genusbreeding.co.uk

Please get in touch and we will get your local representative to contact you

SPEAK TO ONE OF OUR SPECIALISTS

Paul Nunn

European Business Development Manager - Products

Office: 0870 900 1270

Email address: cs@genusbreeding.co.uk

SPEAK TO ONE OF OUR SPECIALISTS

Laura Stockton

Products Co-ordinator

Office: 01270 616673

Email address: cs@genusbreeding.co.uk