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Home> News > Introducing Fertility Plus Blue Elite
Introducing Fertility Plus Blue ELITE


Genus ABS expands their beef fertility offering, with the launch of

Fertility Plus® Blue Elite to dairy customers

 

Over ten years ago, following years of innovative research, Genus ABS revolutionised beef AI in dairy herds with the introduction of Fertility Plus®, the first beef genetics fertility product. Today, Genus ABS is excited to announce the expansion of their offering from this range, with the launch of their new product, Fertility Plus® Blue Elite.

 

Fertility Plus Blue Elite has been launched to provide dairy farmers with a genetic fertility product comprising of the most profitable proven British Blue sires, which will deliver excellent calf quality. Earlier this year, Genus ABS launched BeefAdvantage™, a new tool to help dairy farmers select the most profitable beef sires. Using the BeefAdvantage technology, Genus ABS has been able to select the most profitable beef sires with superior calf quality, to produce Fertility Plus Blue Elite.

 

Jocelyn Orr, EMEA Beef Brand Manger for Genus ABS commented “High value calves, shorter gestation lengths and ease of calving, are just a few of the key reasons the British Blue is the most popular choice for crossing in the dairy herd. I think it is fantastic that we can now deliver our customers with not only a fertility benefit, but also the most profitable beef sires that deliver superior calf quality. Fertility Plus remains one of Genus ABS’ leading fertility products, and Fertility Plus British Blue Elite will really strengthen our offering for our customers yet again.”

 

With the inclusion of Fertility Plus Blue Elite to Genus ABS product portfolio, there are now seven different Fertility Plus products available, meeting an array of customers’ differing needs.

 

Wanting to learn more about out our Fertility Plus range? Then simply CLICK HERE.

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