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Home> News> Genus Abs And De-su Holsteins Form Joint Venture
GENUS ABS AND DE-SU HOLSTEINS FORM JOINT VENTURE


Genus ABS, a global pioneer in animal genetics, today announces a joint venture with De-Su Holsteins, North America’s leading independent breeder of high ranking Holstein bulls. The partnership, which builds on years of effective collaboration between the organisations, will develop elite and differentiated Holstein genetics for Genus ABS customers around the world.

 

The joint venture is named “De Novo Genetics” to signal a new opportunity for the improvement of global Holstein genetics. The De Novo Genetics team will develop a joint breeding program to combine the best genetics from both De-Su and Genus ABS, focusing on the creation of elite and differentiated Holstein genetics to help increase customer profitability through improved herd productivity, health and efficiency.

 

“De Novo Genetics will harness the best Holstein genetics from both companies to create the genetic improvement that our customers need and want, faster than ever before,” said Saskia Korink, ABS Global COO. “We are delighted to be strengthening our long-standing partnership with De-Su and in turn to be expanding our customer offering.”

 

Genus ABS and De-Su – a family operation based in New Albin, Iowa, U.S.A. – have worked together for a number of years. Both organisations share a breeding philosophy of building on traits of economic importance to customers.

 

“I am excited to blend De-Su’s rich history of genetics with Genus ABS’ genetic portfolio,” said Darin Meyer, De-Su president. “Their commitment to enhancing customer profits through research and genetic selection is going to be a great foundation for a collaborative focus on science-based genetic development.”

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