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MAKE YOUR VOICE HEARD BY JOINING THE GENUS ABS CUSTOMER PANEL


To coincide with the December 2015 proof run, Genus ABS launched ‘Picks from the Panel’ – a new customer-led forum that enables Genus ABS customers to share their views on the business’ sire line-up.

 

Three dairy farmers from across the UK were selected to join the panel, they were: Mark Robinson of Woodhey Holsteins (Cheshire), David Mitchell of Snapewood Farm (Lancashire) and Mark Wood of Portway Farm (Buckingham). The group was invited to participate in a day-long debate at the state of the art AI centre in Ruthin, before selecting their four ‘picks,’ i.e. recommendations to be included in the Picks from the Panel page of the December 2015 Directory.

 

Larissa Jones, Dairy Product Manager was instrumental in setting up the panel: “Picks from the Panel provides us with a great opportunity to listen to the views of our customers and to get a real insight into their breeding goals. Conversely, it creates a unique opportunity for the panel members to share their views of the industry and make recommendations about our sire line-up. We will use this vital customer feedback to help us to continue bringing bulls to market that our customers really want – it is a great opportunity for our customers to help shape the future of the Genus ABS breeding programme.”

 

“The panel was comprised of representatives from a broad geographical area, with varying herd sizes and farming systems; the purpose of which is to provide readers of our Directory with a customer that they can relate to,” continued Larissa.

 

Panel member, Mark Wood took to social media to share his views about the experience: “It was the first time in my farming career that I have had the opportunity to contribute to something like this. It was brilliant to have the opportunity to see the facilities at Ruthin – I feel very proud that I was selected to be involved.”

 

With the April 2016 proof run just around the corner, Genus ABS is on the search for a new team of panel members and invites representatives from across England, Scotland, Wales and Northern Ireland to apply. If you would like to help shape the future of the Genus ABS sire line-up and would like to be considered for the panel, please contact Larissa Jones on 01270 616649 or your local Breeding Advisor.

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