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Home> News> New Beefconnect® Development Manager For Genus Abs
NEW BEEFCONNECT® DEVELOPMENT MANAGER FOR GENUS ABS


The leading bovine and genetics supplier Genus ABS has welcomed Anna Hughes to the marketing team in the role of BeefConnect® Development Manager.

 

In her role Anna will oversee the development of BeefConnect® – the beef supply chain partnership that was launched last year between Genus ABS and ABP Food Group.

 

Whilst Anna will be primarily based at the Genus ABS offices in Cheshire, the majority of her time will be spent on farm. The key elements of her role will include developing a strategic plan to increase the profile of BeefConnect®, fostering relationships with dairy producers in key geographical areas and working alongside the Breeding Advisors and AI Technicians to ensure that farmers are receiving the best advice and outlet for their Angus calves.

 

Having grown up on a dairy farm and later going on to run her own pedigree Hereford herd, Anna has vast experience in the agricultural industry. During her gap year she spent six months working at a 12,000 cow beef station in Australia, an experience that Anna found challenging and rewarding in equal measure. Anna also holds a Certificate in Education and prior to joining Genus ABS, lectured at one of the UK’s leading agricultural colleges.

 

Commenting on her new role, Anna said: “I have always had a very keen interest in agriculture and I get a huge amount of enjoyment from being out on farm, meeting farmers and seeing their different systems in practice. I plan to channel my passion for the industry into ensuring that BeefConnect® is aligned with the market to best support our customers.”

 

“I feel very excited about the future of BeefConnect® and pleased that I will play a key role in its future development. As a farmer I believe it is paramount to have an understanding of where your stock goes once it leaves farm and BeefConnect® provides the reassurance that calves will be reared to the highest standards and receive the best of care,” continued Anna.

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