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Genus ABS, the UK’s leading supplier of beef genetics and the ABP Food Group (ABP), one of the largest beef processors in Europe have collaborated to deliver better efficiencies from the beef supply chain and higher quality beef through a partnership called BeefConnect®.



BeefConnect® involves farmers using Genus ABS Aberdeen Angus beef sires on lower end dairy cows to produce beef-cross calves. The calves are reared on farm following best practice protocol and then collected by ABP at between 10 – 35 days old and then moved to a dedicated ABP rearing unit through ABP’s integrated beef farming business Blade Farming.


Participating farmers will benefit from more competitive prices and a simpler way of moving calves off farm whilst having access to top quality, mainly British bred sires.


ABP will provide Genus ABS with information on animal performance and other factors that affect the price received and potential margin for beef finishers. Genus ABS will then use this data to make better bull selection decisions, allowing beef farmers to select sires with better growth performance and carcass quality; factors which have the potential to improve the efficiency and profitability of beef finishing in Britain.


BeefConnect® is currently available to farmers in Cheshire, Shropshire, Staffordshire, Somerset, Devon and Cornwall, with intention to expand further across the UK.


The key benefits of BeefConnect® include:

  • Price agreed on farm for your Angus calves
  • No market commission payments
  • Fast payment via BACS
  • Collection of calves from as young as 10 days old
  • Drop your calves off at dedicated BeefConnect collection centres (avoiding market charges), alternatively calves can be collected from farm
  • Access to significant support and knowledge from the BeefConnect® team.


Calf collection follows a simple, three-step process each weeek:

  1. If you have calves that you would like to sell, text or call ABP with the calf quantity.
  2. ABP will agree a collection date and time with you and inform you of the calf price for that week.
  3. ABP arrive on farm to weigh the calves. Those meeting the specification are then purchased and then taken to a dedicated rearing unit.

*Alternatively, calves may be taken to an ABP collection centre (for which there is no charge) where they will be weighed and purchased.


Calf specification overview:

  • Calves must meet the minimum weight requirements for their age.
  • Calves must have two matching ear tags.
  • Must be between 10 and 35 days old on the day of collection.
  • The animal must not be suffering from infection or disease.
  • The sire must be recorded on the calf passport.


Anna Hughes is the Genus ABS BeefConnect® Development ManagerAnna Hughes is responsible for overseeing the development of BeefConnect® across the UK. Having grown up on a dairy farm and later going on to run her own pedigree Hereford herd, Anna has vast experience in the agricultural industry. During her gap year she spent six months working at a 12,000 cow beef station in Australia, an experience that Anna found challenging and rewarding in equal measure. Anna also holds a Certificate in Education and prior to joining Genus ABS, lectured at one of the UK’s leading agricultural colleges.


 Customer testimonials:

“We are saving in both time and resources by selling calves off farm from as young as 10 days old compared to two and three week old. Another benefit we’ve seen is an extra £100 achieved on average for Espresso calves compared to another native sire used on the herd.”

D & J P Dakin & Family, Cheshire – Currently milking 170 cows and have been supplying calves through BeefConnect® for eight months.

“After attending a BeefConnect® prospect day over two years ago, we decided to use Angus on the low index cows and heifer and have been supplying calves through BeefConnect® since. We save time and money with calves being collected from the farm from as young as 10 days of age and we are now benefiting from the BeefConnect® Genetic Premium that is available.”

C Whitticase & Son, Shropshire – Current herd size 340 cows. Supplying calves through BeefConnect® for two and a half years.

Some of your Frequently Asked Questions:


Q. Will I know before selling my calves how much I will get paid for them?

A. Yes.  If you contact ABP to notify them that you have calves to sell, they will then send you  a text message confirming the prices paid for calves that week, based on their weight.

Q. Do I have to pay a commission like at the market?

A. No – there are no commission fees.

Q. Is there an incentive for using Genus ABS sires?

A. The first 50 calves sired by a Genus ABS endorsed sire and collected by BeefConnect® will receive a premium of £20 per calf.  The sire must be recorded in the calf passport.

Q. One of my calves did not fulfil the specification this week, what should I do?

A. Speak to your BeefConnect® representative.  If a calf failed to meet the weight requirement, calf collection can often be rearranged for the following week if the calf then meets the specified weight and age requirements.


For further information, please download our BeefConnect® leaflet below.



If you would like further information about BeefConnect® please contact your local Genus ABS representative or contact our BeefConnect® Development Manager, Anna Hughes by emailing:


For terms and conditions of our latest BeefConnect® competition on Facebook, please click here.


Sales Representative

Telephone number: 0870 162 2000

Email Address:

Please get in touch and we will get your local representative to contact you


Paul Nunn

European Business Development Manager - Products

Office: 0870 900 1270

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Products Co-ordinator

Office: 01270 616673

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